Free guide
No occasion. That's the point.
The hardest cards have no occasion to hide behind: the friend mid-struggle, the person you just thought about today. Advice ruins them; grandeur ruins them faster.
Free example
No occasion. I just thought about you today, and it seemed a shame to waste that on a text.
Use when: just-because; arguably the whole point of real cards.
For someone struggling
The encouragement section is written for people mid-struggle who don't need advice — quiet solidarity, no fixing. One of them reads: "For what it's worth from over here: you're doing better than you think you are." That's the whole message, and that's why it works.
Thank-You & Everyday Pack — $9
30 messages, five tones, each with an ID and a use-when line — including the encouragement-and-everyday section these examples come from. Delivered instantly at launch.
Reserve the pack